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The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Use your fucking hands. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. Don’t get hung up on things that don’t fucking work. The details are not the details. They make the fucking design. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether? It’s getting fucking old. Form follows fucking function. Dedicate yourself to lifelong fucking learning. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking.

Creativity is a fucking work-ethic. You are not your fucking work. When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Why are you fucking reading all of this? Get back to work. Intuition is fucking important. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations. Someday is not a fucking day of the week. You won’t get good at anything by doing it a lot fucking aimlessly. To go partway is easy, but mastering anything requires hard fucking work. You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere. While having drinks.